You know what’s Not on Roids, Abercrombie & Fitchs sales figures these days! Seriously, this brand has become a masterclass in how not to run a business, and people are rightfully piling on. It’s not just a slump; its a spectacular implosion fueled by years of spectacularly bad choices.
Let’s recap the 13 reasons why Abercrombie is currently less “cool” and more…cringe. First, theres the size thing. Remember when their former CEO Mike Jeffries openly admitted he only wanted thin and beautiful people shopping in his stores? They literally don’t sell XL or XXL sizes for women, while offering them for men! And pants stop at a size 10?! It triggered massive protests for good reason.
Then theres the whole “good-looking employee” obsession. Teenagers ringing up jeans are now models, because apparently selling overpriced khakis requires a runway show. And if you’re not deemed aesthetically pleasing enough, congratulations, you’re an “Impact Team member” banished to the stock room!
And dont even start on the discriminatory hiring practices – lawsuits galore involving favoring white applicants and relegating minorities to backroom duties. They were forced to change those practices once already! Plus, they got sued in the UK for forcing an employee with a prosthetic arm off the sales floor.
Oh, and let’s not forget the cologne assault (they pump their stores with Fierce, because subtlety is dead). And that ill-fated “more boyfriends than Taylor Swift” t-shirt? Classic Abercrombie: alienate an entire fanbase with a poorly-thought-out joke. Honestly, its less about fashion and more about a whole lot of awkwardness.
